Data Protection & Backup

Make Recovery Predictable
Not Heroic

We help organizations design and improve data protection and backup strategies that make recovery reliable under real conditions.

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Think Your Data Is Backed Up Because Your In the Cloud? Think Again.

Most cloud providers, including Microsoft 365, Google Workspace, Salesforce, HubSpot, Adobe, and others, don’t automatically back up your data. If a user deletes it, or if it’s lost to corruption or cyber-attack, it’s gone unless you have a backup in place.


Cloud platforms protect their infrastructure, not your data. Backups are your responsibility, and in many cases, the provider doesn’t even offer a true backup option.


Accidental deletion, sync errors, ransomware, and misconfigurations happen every day. Without a dedicated backup solution, recovery is often limited or impossible.

Common Problems We See

Most data protection issues are not about missing tools. They are about unclear assumptions, silent gaps, and recovery plans that only exist on paper.

  • Backups exist, but recovery is uncertain

    Data is being copied somewhere, but no one is confident it can be restored quickly or correctly.

  • Critical systems are protected unevenly

    Some workloads are over protected while others rely on defaults or tribal knowledge.

  • Recovery time expectations are unrealistic

    The business expects hours, but the design supports days once dependencies are considered.

  • Testing is rare or superficial

    Backups are checked for completion, not for usability under pressure.

  • Ownership is unclear during an incident

    When something breaks, no one is sure who decides what to restore first or how success is measured.

Our Approach

We treat data protection as a system design problem, not a product selection exercise. That starts with understanding how your business actually operates and what failure would look like in practice.

Start with impact, not infrastructure

We focus on what happens to the business when data is unavailable, corrupted, or out of date.

Design for real recovery scenarios

Accidental deletion, bad updates, ransomware, and partial failures are treated differently because they are different problems.

Favor clarity over complexity

A simple, well understood recovery path is usually better than an elaborate one no one can execute.

Validate assumptions early

We test restore paths and recovery sequencing before an incident forces the issue.

How the Work Typically Happens

From uncertainty to predictable recovery.

Discovery and Assessment

Understand what matters and how failures impact the business

  • Define realistic recovery objectives based on impact, not wishful thinking
  • Align protection levels with business priority and risk tolerance
  • Design recovery flows that account for dependencies and business needs
  • Decide what is acceptable to lose and what is not
  • Document roles, decisions, and escalation paths during recovery
  • Produce clear, actionable documentation that can be used under pressure

Design and Planning

Turn expectations into a recoverable design

  • Define realistic recovery objectives based on impact, not wishful thinking
  • Align protection levels with business priority and risk tolerance
  • Design recovery flows that account for dependencies and sequencing
  • Decide what is acceptable to lose and what is not
  • Document roles, decisions, and escalation paths during recovery
  • Produce clear, actionable documentation that can be used under pressure

Improvement or Implementation Support

Make the plan real and usable

  • Assist with configuration changes or migrations as needed
  • Validate backups through actual restore testing
  • Adjust designs based on test results and user feedback
  • Coordinate with internal IT or vendors
  • Focus on stability and maintainability, not constant tuning
  • Ensure knowledge transfer so recovery can be owned by the business long-term

What You Can Expect

Practical outcomes, not guesswork

Clear recommendations, not product pitches

You know what can be restored, how long it takes, and what tradeoffs exist.

Reduced incident uncertainty

Fewer decisions need to be made during a stressful event.

Better alignment with the business

Protection levels reflect operational reality, not default settings.

Documented recovery paths

Plans are written to be followed, not admired.

Improved confidence from testing

Recovery has been exercised before it is needed.

Independence after engagement

You are not reliant on us to execute your own recovery plan.

Frequently Asked Questions

Questions are a natural part of the process. Here are a few we hear often when someone is considering a conversation with us.

Is this just about backups?

No. Backups are part of the picture, but recovery depends on dependencies, sequencing, access, and decision making. We focus on the whole system and give you a step-by-step recovery plan.

Do you replace our existing tools?

Not by default. If what you have can support reliable recovery, we work with it. Changes are recommended only when gaps cannot be addressed otherwise.

Can your work protect against ransomware or malware?

Yes. A proper backup gives you ransomware-resistant, immutable copies of your data. A true backup solution lets you roll back to an unaffected version of your data, isolate infected files, and restore operations quickly, without paying a ransom or losing business-critical information.

Why would my cloud provider NOT include backups by default?

Because their responsibility is to guarantee service uptime, not individual customer data protection. True backups require separate storage, management, and compliance processes, which is why providers leave that responsibility to the customer.

Do you handle implementation or just advise?

Both. We can stay advisory or assist during implementation, depending on what you need and how your team operates.

Will this lock us into a specific vendor or model?

No. We aim to leave you with clarity, documentation, and ownership. Decisions should remain reversible where possible.

Make Data Loss Survivable

Talk through where recovery feels uncertain and what would actually happen if a system failed tomorrow.